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LinkExchange SearchMe WhatWeDo AboutUs Sitemap Next page The value of the ''added-value'' of packaging
Consumers are willing to pay more than double for good packaged and weighed products like potatoes, onions carrots etc.
Don't believe it?
Look at the prices in a big super market.
Onions and potatoes, to transport them from the store to a home, have to be packaged any way.
Therefore .... why not do it in the most attractive, economic and efficient way?
Loose onions and potatoes on display in a supermarket.
Other significant added values in relation to the packaging are:
1. weighing the product
2. labeling with barcode and pricing
Weighed, packaged and labeled potatoes on display in asuper market
Today's trend in stores and supermarkets is, that you see onions, potatoes, carrots, tomatoes, etc., being displayed in packages of 2, 3 or 10 kg.
The packaging material can be simple mesh bags with sewn labels or highly sophisticated plastic bags with all kinds of colored images. Even many larger supermarket chains carry their own private brand or private label.
Stores prefer to do so for several reasons:
Why not offer these services of packaging, labeling and weighing to the retailer?.
Producers who store their onions or potatoes are in an optimal situation to render these services of weighing, packaging and labeling for stores or supermarkets.
They could even render this service to colleagues who don't have the packaging equipment, but want to sell their products with these added values.
Why give this added value to others?
What is the value of this ''added-value of packaging'', have a look inside a big super market.