The value of the ''added-value'' of packaging
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Good and convenient packaging will double the price of onions and potatoes. Which producer would not like to be able to double the price of his products?

The value of the added value of a good production presentation.

How much is a house wife willing to pay for convenience and presentation of a product as common as a potato?

Let's have a look at an average super market in Bogota, Colombia.

Well packed potatoes in supermarket.
Well packed potatoes in a supermarket in Bogota.
Potatoes well presented in a shop
Washed potatoes in display

As can been seen there is a great variety of potatoes, but let's have a closer look.

All in the same shop!

Criolla Potato, in big 45 kg bags

Price per Kg is: Pesos 1.776 or price per Kg is: US$ 1.01

Price per Kg is: Pesos 1.776 or price per Kg is: US$ 1.01

Potato R-12, in big 45 kg bags

Price per Kg is: Pesos 1.170 or price per Kg is: US$ 0.67

Price per Kg is: Pesos 1.170 or price per Kg is: US$ 0.67

Criolla Potato, nicely packaged in 1 kg bags

Price per Kg is: Pesos 3.830 or price per Kg is: US$ 2.18

Price per Kg is: Pesos 3.830 or price per Kg is: US$ 2.18

Potato R-12, nicely packaged in 5 kg bags

Price per Kg is: Pesos 2.136 or price per Kg is: US$ 1.22

Price per Kg is: Pesos 2.136 or price per Kg is: US$ 1.22

CONCLUSION:

Consumers are willing to pay double the price as long as the product is conveniently packaged.

The value of the ''added-value'' of packaging is 100%.


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